CRM for iGaming Operators
One CRM is the flagship Player Engagement & Retention platform built specifically for the gambling industry. Engage, retain, and re-acquire players using unified data to make accurate decisions, execute campaigns, and analyze effectiveness.
Everything You Need to Engage, Act, and Retain
One CRM helps you understand your players, build automated engagement strategies, and execute campaigns using the data you already have - all in one place.
Centralized Content
Manage multiple versions of content targeting specific segments or channels in one place
Multi-Channel Support
Communicate via Email, SMS, Push notifications, or any other channel
Journey Automation
Utilize existing journey templates or create multi-tiered automations with engagement objectives
Reward Automation
iGaming specific RFM analytics and cluster analysis on gambling-specific KPIs
Real-Time Data
Execute campaigns and define player goals based on real-time data
Predictive Modelling
Take action before it's too late with AI-based predictive modelling
Pre-Defined Segments
1,000+ pre-defined iGaming specific attributes and infinite possibilities
Acquisition Tracking
Identify acquisition channels that really work with built-in tracking and analytics
Why iGaming Operators Choose This CRM
Advanced Segmentation
Build precise player segments based on behaviour, value, lifecycle, and custom conditions.
Campaign Orchestration
Design, automate, and manage journeys across channels - email, SMS, in-app, and more.
Bonus & Reward Logic
Flexible promotion systems tailored to your player incentives, with full control over rules and outcomes.
Real-Time Engagement
Trigger messages and offers in real time based on player actions and events.
Multi-Brand by Design
Built with multi-brand operations in mind.
Easily push segments, workflows, and campaigns across brands, monitor overall brand performance from a single view, and control access down to individual brands.
Trusted by Industry Leaders
See what operators and enterprises are saying about owning their software
"We selected this CRM and Engagement tool for our Sportsbook and Casino. Its user-friendly design enables us to efficiently create various journeys and automations, which helped in boosting our key performance indicators. We've optimised our CRM efforts, seamlessly integrating automated targeted campaigns and bonuses to enhance overall metrics."
"I have found the platform intuitive and straightforward. The automation of our lifecycle funnel has yielded very positive results. One-off reactivation campaigns have also made a strong impact on player numbers and engagement. Real-time acquisition analytics have proved to be vital for monetizing our acquisition efforts and also establishing benchmarks and improvements which are keys to success."
"We already had a positive impact on a number of our core KPIs within the first 3 months of our launch. For example, segmentation is much easier and quicker to perform and to analyse. Using the predefined clusters and integrated campaign tools, we've been able to focus more effectively on the reactivation of dormant and churned players which has led to an increase in reactivations of around 5% with little effort."
"We selected this CRM and Engagement tool for our Sportsbook and Casino. Its user-friendly design enables us to efficiently create various journeys and automations, which helped in boosting our key performance indicators. We've optimised our CRM efforts, seamlessly integrating automated targeted campaigns and bonuses to enhance overall metrics."
Choose the Best Way to Run Your CRM
One CRM adapts to your organisation's technical and commercial needs. Whether you want a fully-managed SaaS instance, a dedicated deployment, or a customer-run installation, we support the approach that fits your team.
SaaS (Managed)
Fast onboarding and minimal operational overhead.
Managed Dedicated
A private instance managed on your behalf.
Self-Hosted
Run the CRM in your infrastructure under your control.
Note: Perpetual licensing options are available — see the Perpetual License page for details.
Go Beyond Execution - Add Insight with One Phoenix
Combine One CRM with One Phoenix to create a seamless cycle of analysis → action → optimisation.
One Phoenix uses natural language analytics, AI-assisted segmentation, and cross-brand visibility to give you insight into player behaviour, campaign effectiveness, and engagement performance. These insights feed directly into One CRM for smarter campaigns and decisions.
Natural Language Insights
Ask questions like "Which campaigns had the highest NGR on my VIP segment last month?" and get instant answers that inform your CRM strategies.
Cross-Brand Analytics
Analyse behaviour across brands and create unified or segmented audiences.
AI-Driven Recommendations
Identify dropout points, high-value players, and growth opportunities automatically.
Execution from Insight
Turn insights into campaigns without export, reformatting, or external tooling.
Built for Your Team's Day-to-Day
- Clean, intuitive workflows
- Powerful segmentation without complexity
- Built for campaign velocity
- A data-first approach
- Flexible deployment that fits your architecture